Airtel Kenya was looking for a way to effectively use their social media assets as an avenue to increase customer loyalty and brand awareness.
Jamo and Caro were born from our strategic plan to revamp Airtel’s social media presence and efficacy by putting a face to the name, therefore giving the brand a personality. We also began tracking social media activity and CX monitoring and management.
Airtel Kenya became Africa’s top telecommunications brand on social media and currently still holds this prestige.
Airtel Kenya was awarded “Most Socially Devoted Brand” by Social Bakers