TOP TV Station Boards and sound Design
Project Summary:
Developed and executed a comprehensive channel branding, ON-AIR imaging, and sonic branding solution for TOP TV (now StarSat), South Africa’s direct broadcast satellite television service launched in 2010, revitalising the station’s visual identity based on internally developed strategic foundations.
How We Did It:
Implemented a distinctive design strategy that embraced TOP TV’s core identity whilst infusing contemporary elements to ensure continued market relevance. Spearheaded the creation of a highly versatile visual system capable of seamless adaptation across various seasonal campaigns including Christmas, Easter, and other key broadcasting periods. Crafted a cohesive brand experience that balances consistency with flexibility, ensuring the channel’s visual identity remains fresh and engaging throughout the year whilst maintaining strong brand recognition across all touch points.
Results:
Successfully delivered a revitalised brand identity that positions TOP TV for sustained market competitiveness in South Africa’s broadcasting landscape. Created a dynamic and adaptable visual system that enhances viewer engagement across seasonal programming whilst establishing a distinctive on-air presence that reinforces the channel’s authority and relevance in the competitive satellite television market.
PROJECT DETAILS
CLIENT
Top TV South Africa
Date
2011-2012
CATEGORY
ON-AIR Imaging, Sound Design