E-commerce and User Experience on Steroids
Project Summary:
Developed and executed a comprehensive brand strategy, channel branding, ON-AIR imaging, and sonic branding solution for NBS, Uganda’s leading media house currently holding pole position in the country’s broadcasting landscape, resulting in a distinctive and modernised brand identity.
How We Did It:
Implemented a strategic approach that embraced NBS’ rich heritage whilst infusing contemporary elements to ensure market dominance in Uganda’s competitive media environment. Spearheaded creative implementation across broadcast platforms featuring fresh yet catchy visual identity, vibrant motion graphics, and mind-blowing sound design. Collaborated with legendary voice-over artist Edward Kwach to deliver an authoritative sonic signature that reinforces market leadership whilst creating a cohesive brand experience across all touch points.
Results:
Developed and executed a comprehensive brand strategy, channel branding, ON-AIR imaging, and sonic branding solution for NBS, Uganda’s leading media house, propelling them to the number one position in the country’s broadcasting landscape through strategic brand transformation.
PROJECT DETAILS
CLIENT
NBS
Date
2015
CATEGORY
Brand Strategy, ON-AIR Imaging, Channel Branding