Marketing Strategy and Localisation across 18 countries in Africa
Project Summary:
Developed and executed the marketing strategy, digital expertise, and marketing localisation for Kyocera through MFI Document Solutions (Kyocera’s distributor), a leading document solutions provider in Sub- Saharan Africa, resulting in unprecedented success.
How We Did It:
Implemented a localised integrated marketing strategy and communication across 18 English and French-speaking countries in Africa, including Morocco, Ivory Coast, DRC, and Cameroon. Spearheaded marketing, digital transformation, and customer engagement initiatives. Managed and structured marketing operations while overseeing digital marketing relationships with Kyocera, Canon, and other partners, reporting directly to teams in Dubai and Amsterdam.
Results:
PROJECT DETAILS
CLIENT
Kyocera, MFI Group
Date
2012-2018
CATEGORY
Marketing Strategy, Creative, Digital, Customer Experience, Media Buy