Situation.
Developed and executed a comprehensive digital marketing strategy and implementation plan for DStv, Multichoice’s leading cable TV service with extensive reach across Africa, resulting in enhanced brand engagement and customer insight capabilities.
How We did it
Implemented a unique and engaging social media strategy that encompassed multiple digital touchpoints across the African continent. Spearheaded the creation of jaw-dropping rich content, development of targeted microsites, strategic media buying, and management of carefully selected influencers to amplify brand presence. Crafted a holistic approach that enabled rapid identification of customer interests and preferences whilst delivering compelling content that resonates with diverse African audiences across DStv’s extensive market footprint.
Solution.
Successfully delivered increased share of voice, enhanced brand love, and improved customer communication across DStv’s African markets. Established robust digital engagement mechanisms that provide real-time insights into customer preferences, positioning DStv as a digitally-forward entertainment leader whilst strengthening Multichoice’s connection with audiences throughout the continent through innovative content and strategic influencer partnerships.
PROJECT DETAILS
CLIENT
Multichoice
Date
2015-2018
CATEGORY
Digital Marketing, Performance Marketing, Content Strategy