Project Summary:
CheckUps Medical Kenya and South Sudan aimed to launch an aggressive demand generation strategy driven by digital initiatives.
How We Did It:
We developed a comprehensive digital marketing engine for CheckUps Medical, serving both Kenya and South Sudan. This end-to-end solution incorporated several critical components: user experience (UX), service design to optimize the overall customer journey, advanced analytics to track and measure performance, web application design to create a robust and user-friendly online platform, social media management and content creation.
Results:
The company’s sales surged from 200 to 1,500 COVID-19 tests per day in under six months. This remarkable growth translated into a daily revenue increase of $50,000, totalling $12.8 million over the period.
PROJECT DETAILS
CLIENT
Checkups Medical Hub
Date
2022
CATEGORY
Creative, Strategy, Digital Marketing, Customer Experience, Digital Media Buy, Influencer Marketing