Who We Are
Local insights.
Global expertise.
We are AFRI-CAN.
Digital Brands Group is a network of specialist companies built to help organisations redefine brand experience across every touchpoint. Founded over two decades ago in South Africa, the group now operates from Nairobi, Johannesburg, Cape Town, Kampala, and Accra, with a commercial track record spanning nine African countries.
What sets us apart is not geography. It is depth. Our team carries expertise across brand strategy, advertising, customer experience, digital transformation, AI integration, audio-visual production, behavioural science, and content creation. These are not service lines assembled for the sake of a portfolio. They are disciplines that our people have practised, refined, and delivered at scale for some of the most recognised brands on the continent.
STRATEGIC PARTNER TO AFRICA'S MOST CONSEQUENTIAL BRANDS
Two and half decades of disciplines. One integrated system.
Brand Architecture
DB builds brand systems designed to perform across markets, not just impress in a pitch room.
AI-Native Strategy
We have been applying artificial intelligence to brand and marketing problems since 2004.
Continental Execution
Five locations. Nine countries. Four languages. We do not consult on African markets from a distance. We operate from within them.
Integrated Experience Design
Brand strategy, customer experience, audio-visual production, and digital transformation delivered as one system. Not four suppliers.
We shape brands, businesses, communities, and nations that matter: meaningful, ethical, and built to endure.
We work in four languages (English, Afrikaans, Swahili, and French) because we understand that communication is only effective when it is culturally precise.
5x
Thought leadears
In strategy, digital, and content.
5x
Brand strategy
Shaping brands with design and story.
Leadership
Vicky Ncheeri
Group Strategy Director
Marisa Holley
Southern Africa CEO
Chris Bitti
Group Principal
Gad Gado
Group AV Production Director
OUR BRANDS
