NBS Strategic Repositioning and ON-AIR Imaging
Developed and executed a comprehensive brand strategy for NBS Television, encompassing careful market positioning, expert sonic branding, and a deliberate programming architecture designed to own Uganda’s news and current affairs space. Defined the station’s on-air identity, sharpened its editorial positioning, and aligned every brand touchpoint to a single, credible proposition. Directed the visual and sonic language that gave NBS a presence indistinguishable from institutional authority. The result was sustained market leadership: NBS grew from a single-transmitter operation into Uganda’s most sought-after media group, earning the position of Most Admired Ugandan Media Brand by Brand Africa.
Repositioning Next Media Group as the leading Media Group in Uganda
Brand partner
NBS
Creative direction
On Air Strategic Positioning
What we did
Positioning, Brand Strategy, Brand identity Design, Channel Branding, Sonic Branding, 3D Animation
What drives our vision
At DB, creative force inspires every project, brand, and digital story we build, guided by clarity, trust, and bold goals
DB shapes brand journeys with energy, skill, and vision. Our team’s passion for design, strategy, and smart tech ensures every project inspires real audience connection.
team Involved: JB, KE
0
Our address
JHB
Team size
0
Total growth
$0M
Elementra’s work made a huge impact on our image. The team listened to our needs, and the finished project truly elevated how we connect with clients.
