MFI,
Africa's Document Solutions Expert
Implemented a localised integrated marketing strategy and communication across 18 English and French-speaking countries in Africa, including Morocco, Ivory Coast, DRC, and Cameroon. Spearheaded marketing, digital transformation, and customer engagement initiatives. Managed and structured marketing operations while overseeing digital marketing relationships with Kyocera, Canon,and other partners, reporting directly to teams in Dubai and Amsterdam.
Oversaw 8 billion prints. The Kyocera marketing budget grew eightfold over five years. Achieved an annual savings of over 2 billion prints across the African continent.
Brand partner
MFI Technology Solutions
Creative direction
Brand Manifestation
What we did
Positioning, Brand Strategy, CX Strategy, Experiential, Digital Marketing, Comms Localisation across 18 countries in Africa
What drives our vision
At DB, creative force inspires every project, brand, and digital story we build, guided by clarity, trust, and bold goals
DB shapes brand journeys with energy, skill, and vision. Our team’s passion for design, strategy, and smart tech ensures every project inspires real audience connection.
team Involved: JB, KE
0
Our address
JHB
Team size
0
Total growth
$0M
Elementra’s work made a huge impact on our image. The team listened to our needs, and the finished project truly elevated how we connect with clients.
