Expert Marketing & Digital For AFCON
Implemented a series of strategic marketing initiatives spanning physical and digital touchpoints designed to maximise Total Energies’ brand presence throughout AFCON 2019. Spearheaded the development of changing room design concepts, digital experiential activations, and integrated campaigns that connected the brand with millions of football enthusiasts across Africa. Crafted a holistic approach utilising cutting-edge digital platforms, spatial design, and creative executions that positioned Total Energies at the heart of Africa’s most celebrated sporting event whilst delivering measurable brand impact across multiple experience points.
Successfully delivered a compelling multi-dimensional proposal that demonstrated Total Energies' potential to dominate the AFCON 2019 marketing landscape. Created innovative solutions spanning physical environments and digital experiences that positioned the brand to capitalise on Africa's football fever, establishing opportunities for unprecedented engagement with audiences across the continent during one of the region's most significant sporting events.
Brand partner
Total Energies Africa
Creative direction
Marketing Strategy, Digital Marketing, Experiential design, Digital Experiential
What we did
Marketing Strategy and implementation
What drives our vision
At DB, creative force inspires every project, brand, and digital story we build, guided by clarity, trust, and bold goals
DB shapes brand journeys with energy, skill, and vision. Our team’s passion for design, strategy, and smart tech ensures every project inspires real audience connection.
Started in Johannesburg
0
Our address
JHB
Team size
0
Total growth
R0M
