E-commerce and User Experience on Steroids
Project Summary:
Developed and executed a comprehensive brand identity and e-commerce platform strategy for LuxVinea, an Australian-based champagne specialist providing exclusive access to premium French champagne from various regions, resulting in a distinctive market positioning and enhanced customer experience.
How We Did It:
Implemented a bespoke musical composition for the 3D walkthrough experience, blending authentic African tones with futuristic instruments to reflect Two Rivers’ position as a cutting-edge mixed-use development. Collaborated with legendary voice-over artist Edward Kwach to deliver a compelling narrative that sells the grand vision of Two Rivers as Africa’s flagship smart city. Crafted a sonic experience that authentically represents the fusion of traditional African heritage with contemporary urban innovation, positioning the development as the continent’s premier destination for modern living and business.
Results:
Successfully delivered a captivating audio experience that elevates the Two Rivers 3D walkthrough, effectively communicating the transformative vision of Africa’s most ambitious smart city project. Created a memorable sonic identity that reinforces Two Rivers’ positioning as the continent’s pre-eminent 100-acre mixed-use destination, inspiring confidence in the development’s role as a catalyst for modern African urban excellence.
PROJECT DETAILS
CLIENT
Two Rivers
Date
2017
CATEGORY
Sonic Branding, Rich Media Production