Situation.
MFI Group was seeking a solution that would place the company as the leading Document Imaging Solutions provider in Africa.
Solution.
Our task, transform MFI from a name to an experience. We began our 360 brand revamping exercise to reposition the company as a top competitor in the market. This intensive project included: brand construction, visual identity, development of internal communication platforms, website and external messaging.
PROJECT DETAILS
CLIENT
MFI Group
Date
2011
CATEGORY
Brand Design, Brand Guidelines, Brand Positioning, Brand Strategy, Digital